OUR STORY
Nearly a decade ago, an Italian designer and a Slovenian medical sales expert bonded over a shared frustration: loved ones with sensitive skin couldn’t wear everyday jewelry without discomfort. That spark of empathy became a mission—and Più Pharma was born.
What began with a single line of hypoallergenic studs has grown into a full jewelry collection, crafted with Italian design flair and tested to meet the strictest nickel-release standards. Today, DR. BIJU earrings are trusted by over 4,000 pharmacies in 10+ countries, with over 1 million pieces sold.
Expanding beyond pharmacies, TUTU BIJU entered the drug store channel, offering the same trusted hypoallergenic quality in playful designs.
Responding to customer demand for skin-safe scents, we launched DrPARFUM—a line of hypoallergenic, dermatologically – tested and vegan eaux de parfum. With five signature scents in sleek 50 ml bottles, we now offer a complete, irritation-free way to accessorize—from ear to aura.
OUR MISSION
With 1 in 5 Europeans affected by nickel allergies and fragrance sensitivities on the rise, our mission is clear.
To eliminate barriers to beauty.
We engineer jewelry and perfumes that meet the highest safety standards, manufacture them responsibly in the EU, and price them for everyday use. By blending scientific rigor with design elegance, we make beauty a worry-free pleasure for everyone.
