ABOUT US
Più Pharma was born from a simple mission: to make beauty safe for sensitive skin. What began with a single line of hypoallergenic studs has grown into a full jewelry collection, crafted with Italian design flair and tested to meet the strictest nickel-release standards. Today, DR. BIJU earrings are trusted by over 4,000 pharmacies in 10+ countries, with over 1 million pieces sold.
With TUTU BIJU, we bring the same trusted quality and playful designs to drugstores, while DrPARFUM extends that care into hypoallergenic, vegan fragrances, offering a complete, irritation-free way to accessorize, from ear to aura.
OUR MISSION
With 1 in 5 Europeans affected by nickel allergies and fragrance sensitivities on the rise, our mission is clear: to eliminate barriers to beauty. We engineer jewelry and perfumes that meet the highest safety standards, manufacture them responsibly in the EU, and price them for everyday use. By blending scientific rigor with design elegance, we make beauty a worry-free pleasure for everyone.
What sets us apart
Hypoallergenic by Design
All earrings are nickel-tested to EN 1811:2023 standards. All fragrances are dermatologically tested and hypoallergenic.
Made in the EU
Designed in Italy, assembled in Slovenia— combining Mediterranean creativity with Central European precision.
Affordable Luxury
Thoughtful pricing makes our jewelry and perfumes accessible without compromising on quality.
Gift-Ready Presentation
Every product can comes in an elegant, recyclable box—perfect for gifting or retail display.
Premium Materials
We use high-grade brass, white bronze plating, Austrian crystals, and vegan fragrance bases with luxury-grade essences.
COUNTRIES
OUTLETS
MODELS
YEARS OF EXPERIENCE
