Formed in 2017, with a vision to offer hypoallergenic earrings with beautiful designs at affordable prices, Piu Pharma has quickly become one of the leading European producers of hypoallergenic jewelry.


Our hypoallergenic earrings for kids and adults alike are made using high-quality materials that are safe even for the most sensitive skin. Nickel-tested and conforming to EU standards, they are stocked in pharmacies and drug stores under two different brands – DR. BIJU and TUTU BIJU.


With our established network of outlets across multiple countries, it’s now easier than ever to find the perfect pair of earrings to match any personal style, whether one’s looking for a timeless, classic design or something more trendy. Our collections are carefully curated to offer a range of styles to suit every taste and occasion.